Alongside larger projects, I create shorter AI-led content for VidAU across product, food, fashion and social formats. Some begin with references or briefs developed during team brainstorms; others are trend recreations I execute independently. My role is usually turning those starting points into finished visuals—developing the shots, generating the content, refining realism and continuity, then editing everything into the final piece.
Making AI Food Feel Real
The goal was an AI-generated croissant process, from preparation through to the finished food, with every stage staying believable.
During internal review, my line manager felt it looked realistic enough that the team should add something making it clearer the content was AI-generated.
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Recreating a Fashion Trend
An existing fashion trend, recreated independently — interpretation, generation, sequencing and final execution.
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Executing a Visual Brief
The scenes and visual direction were discussed during a team brainstorm using Pinterest references for how the moments should look. Once the direction was set, I executed the piece and translated those references into finished AI-generated content.
Pushing Human Realism
Focused on believable character and product interaction. My line manager specifically commended how realistic the final result looked.
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A representative workflow; the exact stages vary by piece.