Strong Glass — AI Advertising Film
An advertising film built around a single contrast: glass that breaks, and glass that refuses to.
The Project
The starting reference was a video showing a series of objects crashing through window glass. During our team brainstorm, we used that single reference as a starting point and developed a different advertising idea: let the impacts destroy ordinary glass, reverse the destruction, then repeat the threat against a stronger tempered glass that refuses to fracture.
The contrast became the product story.
My Role
The full idea was developed collaboratively during the brainstorm. From there, I handled the end-to-end visual execution and final film delivery independently.
Building the Story
The first half sets the expectation that impact breaks glass. The reverse — the destruction running backwards — becomes the turning point.
The second half repeats the same threat and changes the outcome: the tempered glass takes the impact and holds. The product benefit lands through action rather than explanation.
Final Film
Performance
views
views
views
combined views
Notably above the roughly 200–400 views typically seen across VidAU social content.