Burger — AI Food Commercial
A food commercial where the whole job was making generated food behave believably.
The Project
The idea started from an AI video a colleague had seen featuring cornflakes shaped like letters. That reference was shared with the team, and our Content Manager used it as inspiration to develop a new brief around a burger.
I took that burger brief and handled the creative execution from there.
My Role
I was responsible for turning the brief into the finished piece. I developed the visual execution, created the shots, generated the video, worked through the food and human-interaction moments, shaped the pacing and brought everything together in the final edit.
From Idea to Frames
The challenge was making the food feel convincing while keeping the sequence visually interesting. I built the piece around a mix of food-focused shots and human moments, paying attention to the burger’s texture, preparation, movement and the way the character interacts with it.
Because food and human interaction can quickly feel artificial in AI-generated video, those details became an important part of making the final piece feel believable rather than simply visually impressive.
Bringing the Frames to Life
Selected raw AI clips, showing how the generated frames developed into motion before the final edit.
Final Film
Performance
views
views
views
combined views